Cryptocurrency Is Failing, But The Technology Behind It Could Save Luxury Brands Billions
These losses can damage both profit and reputation – which is why some brands are turning to technology to protect their products, brand value and consumers. Despite competitors, luxury brand conglomerate LVMH (LVMHF) joined forces with prada (PRDSY)and Cartier in April 2021 to establish the Aura Blockchain Consortium, a non-profit platform that creates a “digital …